Interesting looking firm focused on power of storytelling as part of both organizational and personal branding  and messaging.

A few key links to research:

http://www.storybranding.com/site/organizational-branding-and-message-strategy.php

http://www.storybranding.com/site/organizational-branding-and-message-strategy.php

http://www.storybranding.com/site/organizational-culture-assessment-and-engagement.php